- Follow @KLM on Twitter;
- Pay attention to KLM’s daily tweets;
- Guess the exact location of the tweeted daily changing picture of a location in the day’s Secret City.
- Pinpoint the picture’s exact location with a flag via Google Maps and submit your answer;
- The location of the previous day’s city will be revealed one day later at 4pm UK-time on the Secret Cities website;
- Winners are announced every Monday;
- You can play Monday to Friday;
- Your week’s best score counts;
- Increase your chances of winning by playing everyday!
That’s it! Just take a shot at figuring out the where-n-what of the daily pic and you and a friend could be on your way there or to any of the five weekly Secret Cities. Fun. Easy. Awesome.
Secret Cities is a brilliant use of social media and seems like a smart way for KLM to engage with existing and potential customers. And from my consumer side of the screen, the playful aspect of Secret City intrigues. Oooooh. Where will I get to go if I win? As long as someone else is dishing out for the costs, I’m pretty much game to travel anywhere. Seriously. Anywhere.
Really, I love the thought of a free trip to a surprise destination. I’m actually travelling at the moment – no secret: I’m buzzing around NYC like a maniac trying to take as many photos and eat as many slices of pizza as possible (kind of a dream come true really) – but once I’m back in London and in “work mode” I’m gonna keep a watchful eye on KLM’s tweets.