Tweet Your Way to Secret Cities with @KLM


KLM Royal Dutch Airlines has introduced a really fun contest for its Twitter followers. From now until the 24th of April, KLM is offering the opportunity to win two free tickets to secret destinations around the world! Here’s the scoop on KLM’s Secret Cities competition: 

  • Follow @KLM on Twitter;
  • Pay attention to KLM’s daily tweets;
  • Guess the exact location of the tweeted daily changing picture of a location in the day’s Secret City.
  • Pinpoint the picture’s exact location with a flag via Google Maps and submit your answer;
  • The location of the previous day’s city will be revealed one day later at 4pm UK-time on the Secret Cities website;
  • Winners are announced every Monday;
  • You can play Monday to Friday;
  • Your week’s best score counts;
  • Increase your chances of winning by playing everyday!

That’s it! Just take a shot at figuring out the where-n-what of the daily pic and you and a friend could be on your way there or to any of the five weekly Secret Cities. Fun. Easy. Awesome.


Secret Cities is a brilliant use of social media and seems like a smart way for KLM to engage with existing and potential customers. And from my consumer side of the screen, the playful aspect of Secret City intrigues. Oooooh. Where will I get to go if I win? As long as someone else is dishing out for the costs, I’m pretty much game to travel anywhere. Seriously. Anywhere.

Really, I love the thought of a free trip to a surprise destination.  I’m actually travelling at the moment – no secret: I’m buzzing around NYC like a maniac trying to take as many photos and eat as many slices of pizza as possible (kind of a dream come true really) – but once I’m back in London and in “work mode” I’m gonna keep a watchful eye on KLM’s tweets.


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About tikichris

London-Based Writer/Photographer
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