Last week I tagged along to a supper time sneak peek of the yet to market “Bravo Buonissimo” prototype. Essentially, Bravo Buonissimo is a snazzed up gift-y looking box with “everything you need to prepare an Italian recipe in your own home and at relatively little expense.” The specially designed packaging contains an easy-to-follow recipe with all the ingredients needed to prepare a traditional pasta or risotto dish, along with a fine quality wine thought to best match that particular dish. It also has some historical and cultural background info about the dish and the region where it’s from.
The supper was held at Casa Italia (aka the QEII Conference Centre taken over by National Olympic Committee of Italy) and for din-din I (along with all the other guest, dignitaries, athletes, etc) had a sample of the one of the Bravo Buonissimo recipes: bucatini all’Amatriciana. At the mention of that classic pasta you’re probably now either drooling or saying, “huh?” Think spaghetti with red sauce but more homey and bacon-y. Yeah, drool. Everybody there seemed to like the bucatini. I sure did.
The yummed up BB boxes are supposed to go to market in November and should be found (in London anyway) at quality Italian delis and the like. Estimated retail price is expected to be around £40, which I reckon is pretty good value for money based on what I saw and tasted. I also think it’s should be a smart gift idea if you’re dropping in on family and friends this upcoming festive season.
It appears to be “under construction” at the moment, but here’s the URL for the official BB website:
bravobuonissimo.it
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