Yorica Free From Café Opens on Wardour Street, Soho

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Yorica (or Yorica! as the folks behind this new brand prefer to write it) opens today promising Londoners the chance to indulge in a sweet treat “with none of the nasties.” The shop sells a range of frozen yoghurts, ice creams and shakes that are dairy, lactose, gluten, nut and egg free – and all completely vegan.

A first of its kind in the UK to cater to people who suffer adverse reactions to the main food allergies, Yorica’s offers are actually yummy. I dropped by the launch party last night and very much enjoyed tasting a number of items. Everything I tried was tasty, and I especially liked the matcha ice cream and the pumpkin and cinnamon shake.

A lot of times, “free from” seems to actually mean the product has all sorts of weird science-y junk in it instead. But Yorica uses natural (easy to pronounce) ingredients, like coconut cream, rice milk and fruit sugars, that are all certified and traced “from crop to cone.”

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Prices start at £2.95 for a small frozen yoghurt. I think the most expensive item is a large ice cream priced at £5.20.

The idea appears to be scalable by design. So should Yorica prove a success expect to see more outlets soon.

Yorica Free From Café is located at 130 Wardour Street W1F 8ZN. Find out more at yorica.com.

About tikichris

London-Based Writer/Photographer
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