Without fashion the world would be boring and bland. Fashion is not only about looking good, but it’s also the essence of the style of dressing up, manners, socializing and impressing people. In short, it’s because of fashion that the world has the sense of individuality, or just a collection of identification of any society, social class, culture, or religion etc, which is basically why the fashion industry constantly comes up with new designs, colors and creations, from floral to the colors from the sky and earth.
While the luxury market for fashion, style, and latest trends have been dominated by top brands from Italy and France such as Louis Vuitton, Gucci, Versace, and Prada, Asia is not anywhere behind when it comes to emerging as potential market leaders. The emergence and promotion of fashion brands on Instagram have opened a new pathway of fashion entering our lives. Asian fashion brands have become a thing of talk since it started to leap onto the global fashion scene.
When you think Asian, you think baby pink and yellow umbrella and tee shirts, or maybe a red kimono. However, it has been leaving an impressionable impact recently. As the champions of the fashion world in Asia have begun to surge and escalate their manifestation and impact globally, latest fashion brands are coming forward with the best they can do.
Listed down below are some of the top Asian trending fashion brands.
Visit Bangkok to shop these at the Central World, or Kuala Lumpur to shop the hottest brands in the world atthe Pavilion KL.
Sretsis, Thailand
Thai brand Sretsis was found in 2002 by the label’s creative director Pim Sukhahuta, who is an alumnus of Parsons School of Design in New York. You might have not heard of the name but you would be excited to know that famous celebrities like Beyoncé and Katy Perry have been seen wearing the brand. Sretsis is about pretty printed tulle evening dresses, floral embroidered dresses, apart from fun, quirky and girly slogan tees and crop tops, and their famous cherry-printed coats.
Moon J, Korea
Korean brand Moon J was found in 2016 by Jinhee Moon, who is an alumnus of London College of Fashion. The brand, which started in London, moved to Korea in a year. The brand is known for its mix and match of modern yet playful texture as well as color combinations, such as ruffles and ruckly detailing on as random and as asymmetrical patterns as possible. You will find many crazy as well as elegant off-shoulder tops.
Mimpi Kita, Malaysia
Malaysian brand Mimpi Kita was found by three Zulkifli sisters to basically reflect their individual styles and ideas which is all about elegance and color splashes. The name translates to ‘our dreams’ where they spend every day trying to make it come true with everything they create, such as day-to-day wear, luxurious Eid collections, office-friendly outfits, as well as beautiful bridal pieces.
Enfold, Japan
Japanese minimalist brand Enfold is all about comfort and minimalism that focuses on relaxed monochrome basics, lasting wardrobe, casual vibe that you can wear all year around.
Reves Studio, Indonesia
Indonesian brand Reves Studio was found in 2016 by two designers from two different Asian countries, Karina Widjaja from Indonesian and Karina Pricilla Tjoa from Singaporean. The brand focuses on creating fashion items that are comfortable and effortless. The styles are usually made from luxurious materials like wool and silk organza, to pieces that will make you feel modern as well as like a woman with their work-friendly pinstriped suits as well as sexy sheath dresses.
Rekisami, Japan
Japanese brand Rekisami, or Lexami was found in 2007 by Chika Yueda, who was also a classical ballet dancer. The hand-crafted womenswear is a product of inspiration from her love of ballet, music and the vibrant color of cities around the world.
Adonisis, Japan
Japanese fashion brand Adonisis is a womenswear brand that is known for its combination of delicacy and chicness. The brand is focused on creating clothing items from the finest of delicate chiffon, free lace, and energetic wearables.
Goen Jong, Korea
Korean brand Goen Jong was found in 2012 by Goen Jong, a graduate from Paris’ prestigious design programs at Studio Bergot. The veteran brand only got their fame after Rihanna was seen wearing their long eyelet jacket in Los Angeles. Since the designer majors in lingerie, you will see a lot of their items being a mix of silhouette and ruffles, apart from casual wears such as turtleneck sweaters, tee shirts and, little black dresses.
Rokh, Korea
Korean brand Rokh was found by Rok Hwang, who focuses on feminine masculinity, which is quite criticized upon. If you are loving for something with twisted seams, cut-open sleeves, and embellished hemlines, however, you are at the right place.
