Which Road to the Final would you take?
As some of the best football teams in the world battle it out in the Quarter Finals of the UEFA Champions League, Heineken has unveiled the latest element of its Road to the Final campaign with the launch of a new series of ads called The Final.
The ads feature one lucky fan (or is he?), who receives a ticket to the UEFA Champions League Final. Yes! But (of course) there's a problem. Oh no! The faithful footie loving fan is actually on the other side of the world and faces a race against the clock to get to the match in time. Through a combination of resourcefulness, imagination and inventiveness, he manages to overcome every obstacle put in his way and arrives just in time to experience his ultimate football reward – a pitch side seat at Wembley. Phew! 
Hilarious stuff – and a fun illustration of just how far so folks would go for their love of sport. What would you do if you were in this fan's shoes?
After watching the clip, be sure to check out the associated Facebook app offering the opportunity for all football fans to play a pinball game featuring elements of the advert. Players can compete against each other to earn bragging rights and social kudos.
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