Tuesday 24 May saw premium triple sec maker Cointreau give Liberty London department store a makeover for its Cointreau Creative Crew Awards Ceremony with a star studded guest list including the likes of Naomie Harris, Lily Cole and host Laetitia Casta (and even – oddly enough – the not-so-glamorous likes of yours truly).
Adding considerable elegance to my presence, Kemey came with me, and we had a great time rubbing elbows with such a fashionable crowd while enjoying Cointreau-based cocktails (and actually very good canapés – kudos to whomever catered). I was happy to carry on drinking Cointreau Fizzes after my first. Kemey found a bartender demonstrating the versatility of Cointreau and added red chilli pepper to her drink for a kick.
Launched by Laetitia Casta and La Maison Cointreau, Cointreau Creative Crew £20,000 Grant Scheme is part of a worldwide philanthropist programme that sees Cointreau encourage people in the creative industries to make their dreams a reality. Through the scheme one entrepreneur each year is awarded a £20,000 bursary to support a creative project. Those who express creativity and passion in their area of expertise –“whether it is art, music, design, film, food, or even cocktails.”
Out of the 750 submitted projects, the 2016 Cointreau Creative Crew UK Grant Scheme was short film, Juliet Remembered. The film tales the story of a former actress who has moved into a care home after the death of her husband. Struggling with senility and even to recognise her son, the actress nevertheless can remember without effort every word of her most famous role as Shakespeare’s Juliet.
The Cointreau Newcomber Award went to Tin Drum for its work as an up-and-coming creative, while model and actress Lily Cole won the Cointreau True Icon Award, for her work with ethical trade shop, Impossible.
Find out more at CointreauCreativeCrew.com.
Liberty London is located on Regent Street at Great Marlborough Street, W1B 5AH.