Now that Cadbury Dairy Milk has gone Fairtrade (yay!), they’re looking for smartypants foodies to talk generally about food as well as how Fairtrade and ethically sourced foods affect purchasing choices. Here’s my take …
Having a chat with Chris Osburn
Cadbury Fairtrade, March 23, 2009
Ultimately, I think quality and ethics are often aligned in such a way that the highest quality product available is likely to be the most ethically sourced as well. When the best conditions for all stakeholders and the environment are introduced, it gives people a sense of ownership, pride and sustainability about the products they help bring to market. I reckon happy workers who are socially and ecologically aware are more apt to care about their work – especially with respect to food, resulting in yummier products for consumers.
READ THE COMPLETE INTERVIEW: Having a chat with Chris Osburn
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