Ice Cream Preview: Icecreamists Launch at Selfridges (Londonist)

Ice Cream Preview: Icecreamists Launch at Selfridges
Londonist,
September 1, 2009 11:50 AM

LOGO-1

Taking inspiration from Voltaire’s quote, “Ice cream is equisite.  What a shame it isn’t illegal,” the so-called Icecreamists “subversive new ice cream brand” is to launch a “subterranean ice cream installation … offering an array of vice creams and guilty pleasures” in the lower ground floor Ultralounge of Selfridges. Subversive ice cream? Yeah, whatever. But …

READ THE COMPLETE PREVIEW:
Ice Cream Preview: Icecreamists Launch at Selfridges

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Chris Osburn is the founder, administrator and editor of tikichris. In addition to blogging, he works as a freelance journalist, photographer, consultant and curator.
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