Interview: Ben & Jerry’s Ben and Jerry Talk about London (Londonist)

Interview: Ben & Jerry’s Ben and Jerry Talk about London
Londonist, February 18, 2010 2:15 PM

In town for their Free Cone Day ice cream give away, Ben Cohen and Jerry Greenfield (more popularly known as Ben & Jerry) took the opportunity to announce their commitment to go 100% Fairtrade. By 2012, every ingredient that goes into a Ben & Jerry’s product will be Fairtrade certified. Nice one.

Braving the seemingly weather impervious crowds queued up for free ice cream and entertainment, Londonist popped round Leicester Square this morning to get the scoop from this duo of ice cream aficionados. A long way from the hippie-humble beginnings as a Vermonter sole trader start-up, today Ben & Jerry’s Homemade Holdings, Inc is a division of the British-Dutch Unilever conglomerate. Still, despite the multi-national corporate trappings, these jolly and refreshingly straightforward buddies have a fun and good natured sense of perspective.

READ MY COMPLETE INTERVIEW:
Interview: Ben & Jerry’s Ben and Jerry Talk about London