To celebrate its 14 year partnership with the annual BRIT Awards, MasterCard has announced the launch of an exclusive Priceless Duets competition. Offering a once in a lifetime opportunity to actually perform a song with one of your favourite recording artists … and then have it aired on TV during the BRITs … this comp is truly “something for the fans.”
Something For The Fans builds on previous MasterCard campaigns, including last year’s campaign which saw fans win priceless memorabilia from BRIT Award- winning artists like Tinie Tempah and Kasabian, and gives cardholders across the country the chance to work with current leading chart acts, such as Emeli Sandé, JLS and Labrinth. To be eligible to win, you need to pay a visit to the competition’s dedicated website www.somethingforthefans.co.uk and upload an audition video. Checking out the site could also put you in the running to win one of hundreds of pairs of tickets to the BRIT Awards 2012.
The winning Priceless Duet will feature in the ad breaks of the BRIT Awards with MasterCard ceremony, which will be broadcast on ITV1 on 21 February 2012. Large scale proximity advertising will also be on display on the night of the Awards itself around The O2 Arena.
Not feeling like much of a Diva or getting cold feet at the thought of sharing the stage with some of this year’s hottest stars? There’s still a chance to get in on the act. In September 2011, MasterCard also unveiled Priceless London, dedicated to bringing consumers closer to their passions. By registering at www.pricelesslondon.co.uk, MasterCard cardholders can enjoy exclusive experiences and privileged access to the very best of London’s museums, theatres, music, restaurants, retail and attractions.
