Recently, designboom and Infiniti launched an international competition to find the cream of the crop talent in digital art. The comp is themed around different elements of the Infiniti brand.
The first theme was “Inspired Performance” and garnered heaps of global interest with more than 500 entries coming in from around the world. Six finalists were announced and their work was exhibited at various Infiniti Centres throughout Europe. In March this year, Japan-born Shinji Nukumi was announced as the winner and was awarded €10,000 at the official inauguration of the Infiniti Centre Marseille. His “Infiniti Passion” design is a composition of eye catching projections onto an Infiniti G Coupé model.
Now, designboom and Infiniti have launched the next theme in the competition: “Curved Visions”. Participation is open to applicants worldwide, particularly professionals, design enthusiasts and students. Participants are asked to design a “memorable experience via spectacular or interactive digital artworks or performance” to be displayed in the new showrooms that Infiniti plans to ope throughout Europe as well as during other premium brand events.
Think you got what it takes to come up with a killer design idea? Consider the following if you will:
INFINITI’s power is curved; it starts soft and delicately, delivery increasing power, to give the acceleration the feel of endlessly increasing G’s. INFINITI’s design is curved; to increase the free flow of energy between the driver and his car, to create an exhilarating experience through every curve on the road.
For Infiniti Curved Vision design criteria and more competition details click here.
