Greek yoghurt brand, Chobani, has launched in 200 Tescos throughout the UK. Fat free and with 14g of protein per serving, Chobani is the top selling yoghurt brand in the US and has raked in more than $1 billion over the past five years. After this initial launch period, “rapid expansion” across UK is expected … and soon.
I tagged along to a “high tea” launch party earlier today. It wasn’t the first time I’d come across Chobani, but it was the first time I’d tasted it. Good stuff. The yoghurt comes in six flavours: strawberry, peach, black cherry, blood orange, pomegranate and plain with a recommended retail price of 89p for a 70g pot. All the flavours were tasty. I especially liked the pomegranate and the plain and reckon 89p is a reasonable price. Probiotic, high protein, low fat and creamy – I can see the product taking up residence in my fridge.
And yes, the high tea (at Soho House!) featured treats actually made with Chobani including spicy salmon cornmeal cakes (probably my fave), coriander sauce, scones and quiche. I was impressed, took home the recipes and hope to recreate some of the dishes.
There’s a lot more to the Chobani story than me trying and liking it. Hamdi Ulukaya, prez and CEO of Chobani, has been called “the Steve Jobs of yoghurt” by Forbes and has a bit of rags-to-riches story behind his success. Today, Chobani donates 10% of its profits to the Shepherd’s Gift Foundation. More wholesomeness at chobani.co.uk.
Fat free, but compensating bucketsful of sugar. Low-fat yogurt is sometimes worse for you than the regular sort …
You might have a point about the flavoured ones, but the plain (which will probably been the one I stock up on) has as ingredients: “cultured pasteurised skimmed milk” with “live and active cultures.” Nutritional info sez carbs “of which sugars” accounts for 7g per 170g serving. I think that’s pretty good, right? No?
Hey, Johnny! I hope you don’t mind me cutting in here. It is good to note that we don’t actually add any sugar to the yoghurt. Our authentic straining process creates a milk-dense product that’s naturally higher in lactose, milk sugar. And the remaining sugar you find on our label comes from the real fruit on the bottom, sweetened with a touch of evaporated cane juice.
Hope that helps to clarify! Let us know if we can get you a pot to taste for yourself, on us. We enjoyed meeting Chris and would love to chat with you as well!
Cheers,
Emily Schildt
Chobani
Hey thanks for clarifying and expanding on that one for me, Emily. Good stuff!
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Got a free tub at Victoria station and I’m in love with this yoghurt immediately. It’s quite out of my way by bus to to Tesco for it – but I definitely will go there once in a while – or maybe more often!