Greek yoghurt brand, Chobani, has launched in 200 Tescos throughout the UK. Fat free and with 14g of protein per serving, Chobani is the top selling yoghurt brand in the US and has raked in more than $1 billion over the past five years. After this initial launch period, “rapid expansion” across UK is expected … and soon.
I tagged along to a “high tea” launch party earlier today. It wasn’t the first time I’d come across Chobani, but it was the first time I’d tasted it. Good stuff. The yoghurt comes in six flavours: strawberry, peach, black cherry, blood orange, pomegranate and plain with a recommended retail price of 89p for a 70g pot. All the flavours were tasty. I especially liked the pomegranate and the plain and reckon 89p is a reasonable price. Probiotic, high protein, low fat and creamy – I can see the product taking up residence in my fridge.
And yes, the high tea (at Soho House!) featured treats actually made with Chobani including spicy salmon cornmeal cakes (probably my fave), coriander sauce, scones and quiche. I was impressed, took home the recipes and hope to recreate some of the dishes.
There’s a lot more to the Chobani story than me trying and liking it. Hamdi Ulukaya, prez and CEO of Chobani, has been called “the Steve Jobs of yoghurt” by Forbes and has a bit of rags-to-riches story behind his success. Today, Chobani donates 10% of its profits to the Shepherd’s Gift Foundation. More wholesomeness at chobani.co.uk.
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