Expedia has unveiled a #TYI (Travel Yourself Interesting) Twitter hashtag campaign to help make some of the Twittersphere’s more lacklustre tweets more interesting, with slebs such as Little Britain comedian Matt Lucas and kitchen sensation Rachel Khoo being among the first to receive the “interesting” treatment with video spruce-ups designed to bring a smirky smile to your face and get you dreaming about your next travel destination.
And here’s a heads up for less celebrated tweeters. Everybody out there tweeting is encouraged to hashtag any otherwise ho hum tweets with #TYI as a way to play for a chance to win a range of prizes including a luxury holiday to Abu Dhabi.
Check out how folks have been playing so far:
https://twitter.com/search?q=%23TYI&src=hash
The Travel Yourself Interesting campaign’s got some quirk to it – and I like. I think it’s a pretty bold move to poke fun and the humdrum statements we all make and a smart way to add a bit of pizzazz to the ordinary. That there’s a chance to visit Abu Dhabi on Expedia’s dime ain’t too shabby either.
Shrug-worthy at its worst, fine examples of wry humour at its best: Expedia’s #TYI’s campaign is a hoot! How droll can you go?
Post sponsored by Spreaditfast
