Daily Archives: 2014-05-20

I hope you’ve enjoyed reading my short series of posts about my “behind the scenes” visit to KFC HQ. Through KFC Me, I tried to add some nuance to the discussion about what it means to eat fast food and to get past the urban myths and corporate hype to tell the truth about what this global fast food peddler is and does. I don’t think the visit really changed my attitude toward the brand or that I will now begin patronising the restaurants on any sort of regular basis. But it is slightly more positive than it was before. Also, I am more aware of how KFC goes about its business and how those charged with expressing the KFC message perceive its image. There’s value in that, and I appreciate the folks at KFC for opening their doors (and kitchens) to me. Continue reading →