The six brothers behind decades old Northern Ireland bakery Genesis Crafty (Adrian, Brian, John, Paul, Seamus, and Damian McErlain) recently presented me with an opportunity to become one of the family so to speak … but for a limited time only. I’m their blogger of the month! And as such, I’m taking to my kitchen to see what I can cook up to go with their range of handmade small batch baked goods.
Genesis Crafty has been something of a mainstay on the shop shelves of Northern Ireland for quite some time, and now the family owned bakery is making a push across the rest of the UK. Over the past couple of days, I’ve been nibbled on their products. I can see why celebrated chefs like Jason Atherton are fans! I’ve been brainstorming while nibbling and making a mess in my kitchen in an attempt to create some new recipes to go with all the yummy Genesis Crafty treats I’ve been trying. Stay tuned over the next few weeks to see what I’ve made.
Until then, have a look at Genesis Crafty’s award winning range of products:
- Big Pancakes – (RRP £1.39 per pack of 4). Made with locally produced buttermilk, locally milled wheatflour and flipped by hand for an airy, fluffy taste. Available via Ocado, Waitrose and Sainsbury’s stores throughout the UK.
- Blueberry Pancakes – (RRP £1.49 per pack of 4). Made and flipped by hand with ripe blueberries, local buttermilk and locally milled flour. Available via Waitrose stores throughout the UK.
- Chocolate Chip Pancakes – (RRP £1.49 per pack of 4). Premium Belgian chocolate chips blended with locally produced buttermilk and locally milled wheatflour. Available via Waitrose stores throughout the UK.
- Sultana Scones – (RRP £1.89 per pack of 4). Genesis Crafty’s version of the traditional fruit scone, rolled and cut by hand. Local flour and butter mixed with sweet, juicy sultanas for a rich, buttery and fruity scone. Available via Ocado and Waitrose stores throughout the UK.
- Cheese Scones – (RRP £1.79 per pack of 4). Rich, tangy and tasty scones made with soft Irish butter, local red cheddar and locally milled flour. Rolled out and cut by hand. Available via Ocado and Waitrose stores throughout the UK.
- Mini Sultana Scones – (RRP £1.99 per pack of 9). A smaller version of the classic sultana scone. Mini in size, still maxi on taste. Available via Waitrose stores throughout the UK.
About Genesis Crafty
Genesis Crafty is a modern bakery and family business owned and run by six brothers who together make baking amazing. Originally set up by the McErlain brothers’ parents in 1968 as a simple home bakery with just one bread cart, just over four decades later Genesis Crafty is a truly modern bakery but with artisan values. The bakers still flip every pancake and chaff every scone by hand. A unique blend of traditional craftsmanship and skilled innovation, Genesis Crafty is proud to still be making many age-old favourite recipes, while keeping fresh with new and delicious creations.
Find out more at genesiscrafty.com.
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