For my July batch of London Daily Photos, I’ve focused my lens on the good work of the Promise Foundation, a charity with the aim of providing support through mentoring to young people at a time in their lives when their decisions can have long-term effects on their future. Starting tomorrow, July 1st, look for a full month of shots highlighting the good work of the foundation.
The Promise Foundation was inspired by Promise Campbell, who at the age of twelve benefited greatly through a relationship with a mentor leading her to achieve things far beyond her own expectations. The Promise Foundation is based at Queens Park Community School in North London where Promise attended school when she was a student.
Much of the initial funding to start the foundation was sourced via Yimby, an online crowdfunding tool for social good. Launched this year by Just Giving, Yimby – which stands for “Yes In My Back Yard” in positive contrast to the NIMBY phenomenon – empowers individuals to raise money needed for community-based projects. To date there have been more than 500 project submissions and £550,000 pledged.
Where the JustGiving site focuses on individuals fundraising for charities, Yimby uses the same technology to crowdfund a diverse range of projects that benefit society. There are vast numbers of philanthropic causes out there which aren’t registered as charities. Yimby provides these projects with a new way to raise money that previously wasn’t available to them.
As the year passes, it is my hope that I will be able to continue using my London Daily Photo series to highlight other London-based social enterprises that were enabled through Yimby.
For more about the Promise Foundation, go to thepromisefoundation.org.uk.
To learn about Yimby visit yimby.com.
If you have a project you’d like to start which may require some funds to make it happen, Yimby could be the perfect option. So what will you change?
