I’m a fan of Innocent Drinks. The London based brand makes some of the tastiest juices available on the supermarket shelf. I reckon its orange juice is the best on the market, and I really like those veg pot meals too. Flavour’s the main reason I’m all for Innocent, but I’m even more enthusiastic than usual about how Innocent does its thing because there’s no added crap to any other the products. More and more, it’s getting harder to buy food and drink that’s not loaded with additives and preservatives for longer shelf life or a shinier look. I applaud Innocent Drinks for keeping its products and its message simply – and for being able to do it on a grand scale.
So the invitation to attend an “evening of good taste” at the company’s Fruit Towers HQ in West London was met with a near immediate ‘yes please!’ RSVP. This would be my second time to vist Fruit Towers. And to be sure, I was keen to return.
During the event, guests learned about Innocent’s ethos and how the brand goes about creating products. We also got to sample a range of treats and of course drinks and even have a go at mixing up our own smoothie. My team’s attempt (mixed in a bicycle powered blender) was … well … unique.
In addition to the Innocent crew and a friendly gaggle of local foodie entrepreneurs with backgrounds working with or for Innocent (I loved the canapés offered by Anna Jones), Karen Page and Andrew Dornenburg – authors of The Flavor Bible: The Essential Guide to Culinary Creativity, Based on the Wisdom of America’s Most Imaginative Chefs
For me there weren’t any OMG revelations but more solid confirmation of how important using quality ingredients is and how keeping food fresh and simple is usually the best way to ensure yumminess.
Find out more about Innocent Drinks at innocentdrinks.co.uk.
