Multi-sensory experience designers, Bompas & Parr, have teamed up with the Portuguese Cork Association to launch a corker of a pop-up running today and tomorrow (Friday 28 and Saturday 29 July) in Soho.
The event offers the chance to touch, see, hear and – mostly importantly – taste the effects of cork while discovering the journey it takes from the forests of Portugal to the neck of a wine bottle or however else the 100% sustainable product may be used.
I dropped by a press preview yesterday for a sneak peak. I had a good time playing around, getting a “brain scan” and having a few glasses of wine. Much of the experience was gimmicky fun but does indeed bring home a clear message of the value of cork with respect to wine and all sorts of other applications.
Best part about it (for me anyway) was the chance to relive some of the memories of my own “grand cork experiment” of a few years back when I traveled across Portugal for my Cork Report miniseries.
Neuroenological Tasting: The Grand Cork Experiment is located at 15 Bateman Street, W1D 3AQ. The event is free to attend but timed tickets are required. Book tickets at billetto.co.uk/e/neuroenological-tasting-the-grand-cork-experiment-tickets-203275.
For more about Bompas & Parr go to bompasandparr.com.
Details about the Portuguese Cork Association and the many reasons why cork is such an awesome and practical natural resource can be found at apcor.pt and 100percentcork.org.
