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The Korean graphic novel ‘Priest’ by Hyung Min-woo (TOKYOPOP) has been brought to life by emerging director Scott Stewart supported by a stellar production team which includes Sam Raimi (Evil Dead, Drag Me to Hell). The film follows a Warrior Priest who returns from hiding to rescue his abducted niece from a group of ancient vampires who are intent on turning her into one of them! Paul Bettany stars as the Warrior Priest, Lily Collins plays his niece and their co-stars include Cam Gigandet & Maggie Q, playing the role of Sheriff Hicks and former Warrior Priestess.

What’s the deal with vampires and popular culture? Buffy, True Blood, Twilight, yadda yadda yadda … I suppose the concept of vampires is one that storytellers throughout the ages have found particularly worthy of sinking their teeth into. Now Sony‘s come along with a way to make the vampire genre even juicier … or at least for aspiring filmmakers Josh, Moritz and Saba, three media students in London who took up a challenge from Sony to create their own version of The Priest trailer.

Here’s a short video about these creatives and the process of how they went about making their trailers:

And here’s the winning trailer:

Apparently, what impressed the judges most about the chosen trailer was the winning student’s use of narrative. I reckon that’s a good way to go about it – tell a story with just enough detail (but not too much!) so that you have your viewers craving for more. It also fits snuggly with Sony’s commitment to enabling others to “make.believe“. I certainly enjoyed watching the trailer; it gave me a good idea what the movie’s going to be about but still left me with a feeling of intrigue.

Adding even more intrigue along with some Facebook fun, Sony has designed an app that allows you to choose a photo and “priest yourself” or others and apply the facial appearances of the film’s characters.

Are you a priest or a vamp?

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