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To celebrate its 70th anniversary, JEEP is launching a new online portal www.jeep-people.com for its fans. The site consists of three sections:

• A section dedicated to the history of Jeep;
• another dedicated to “Jeep-people” – Just Enthusiastic Engage People who live with passion and believe they have a “J factor” to express and want to talk about; and
• a third dedicated to sharing amazing adventures such as those of Italian athlete Alex Bellini as he competes in the LA – NY Footrace 2011.

The folks at Jeep see Alex as the perfect example of someone having plenty of “J factor” – passionate with love of freedom and adventure and strong sense of authenticity. By choosing to sponsor him and follow his progress the LA – NY race, Jeep confirms its commitment to sports and outdoors activity. The LA – NY Footrace 2011 started last month. The cross country competition covers a total of 5000 km and lasts until 27 August. More than just a sporting competition, such a challenge tests the physical and mental endurance of those participating. Here’s a brief account on the site “posted by Alex Bellini – The runner on 2011-07-18”:

I ran 56 miles with the wind bending my ears and I’m fine!
I’m really satisfied with how I managed my energy and my food intake.
I had a slight pain in my hip, but I was able to deal with it somehow.
Compared to yesterday, I feel balanced, focused, and ready to continue!

This dude’s tough!

Keeping pace with Alex is his support team Jeep ® Wrangler Unlimited Sahara equipped with the powerful 3.8 V6 petrol engine from 199hp and four-speed automatic transmission. Personally, I think I’d rather be in the Jeep than in the foot race. But major respect goes to Alex – and anybody even attempting such an endeavor – for giving this race a go!

Beyond and after Bellini’s efforts in the LA – NY Footrace, Jeep’s new website promises to continue to be a great place for “Jeep-people” to meet. I think it’s a site worth checking out. Both my older brother and my dad owned Jeeps when I was a kid – and I thought they (my bro, my dad and the Jeeps) were just the coolest things. Never had one myself. But I did once have a job that had me using the boss’s to make delivers. It was a smooth ride. There’s something about a Jeep that’s just a little cooler, tougher and more rugged than most other cars.

Do you think you’ve got the right stuff to be “Jeep-people”? Check out the site and decide for yourself.

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